Before the digital revolution it was just a handful of media outlets able to be viewed by a large number of people. Before the digital revolution the majority of media used by the public was owned by companies like broadcasters, magazines, newspapers and production houses.

The advent of online media has transformed the landscape of business. Nowadays, anyone can create media and share it on an online platform that can be distributed to a vast number of customers. This widening of reach is known as “Owned Media.” When utilized effectively, Owned media can be one of the most effective marketing tools for a business.

The ease of sharing and creating content can result in issues. Common Internet memes and the unauthorized use of songs are examples of the way in which a lack or clarity of copyright laws can make online media more difficult to manage.

In 2023, if your company produces and distributes its own media to a list of customers and is considered to be a “media company”. This definition goes beyond traditional media, like radio and television to include companies that produce and promote their own content such as podcasts, YouTube videos and ebooks. The goal i loved this of a digital media company is to provide their viewers with engaging content and to expand the audience of the brand through word-of-mouth and social media promotion. These goals can be achieved through paid advertising through platforms such as PPC, Facebook ads and Google Adwords. Effective social media marketing takes many hours of work to be successful.